The basic CPM method
The most common way to price a sponsored integration is views divided by 1,000, multiplied by the CPM you charge. A video that averages 50,000 views with a $25 CPM prices at $1,250. Use the typical views from your recent videos, not your best one, because brands pay for expected performance.
The format changes the rate. A dedicated video gives a brand your full attention and is usually priced at a multiple of an integration. A short mention is worth less, and a Short or Reel is usually priced lower per view. The multipliers in this tool are rules of thumb: integration at 1x, dedicated at 2x, mention at 0.5x and short-form at 0.4x.
Add-ons that deserve their own price
Usage rights apply when a brand wants to reuse your content in its own ads. Exclusivity means you agree not to work with competitors for a period. A rush fee compensates for tight turnarounds. Each of these is entered as a percentage on top of the base rate and shown in the total.
The negotiation range shows a lower and higher figure around your suggested rate, which can help you decide where to start and where to stop.
Which CPM should you use?
There is no universal CPM. Niches with high-value audiences, such as finance, business or software, often command more than general entertainment. Your own past deals, audience location and the brand’s budget are better guides than any average. Start from what you have been paid before and adjust. Track results so that next time you can show a brand real performance.